Hinote 火の手 (hi-no-te)

noun “flame,” “blaze”

Symbolically: passion, vitality, the quiet fire that drives creation.

Studio Hinote is a cashmere menswear brand built around a deep respect for quality, comfort, and timeless design.

The name Hinote finds its inspiration in the Japanese word for flame. A symbol of passion, energy, and creation. It represents the spark that drives the brand: a quiet, enduring fire that fuels the pursuit of perfection.

Founded by Alexander Van Esser, Studio Hinote draws on his background in fine jewelry, where precision, patience, and an uncompromising eye for detail define true craftsmanship. That same philosophy guides every piece. No shortcuts, no concessions, only the highest standards in material and making.

Each design finds harmony between structure and softness, purpose and ease.

True luxury, for Studio Hinote, lies in devotion to craft, to comfort, to the quiet beauty of things made with care.